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Omniture: Omniture Acquires Offermatica
OREM, UT and SAN FRANCISCO, CA (MARKET WIRE) Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has entered into a definitive agreement to acquire privately held Offermatica, a leading on-demand A/B testing and multivariate testing company. Under the terms of the agreement, Omniture will pay $65 million for all of the outstanding capital stock of Offermatica, including all