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Quality Planning Corp.: Published Study Shows the Value of Customer Interaction to Auto Insurers
SAN FRANCISCO, CA (MARKET WIRE) Quality Planning Corporation (QPC), an ISO company, has published a study that quantifies the benefits to insurers of taking a 'customer-centric' approach to interaction with policyholders. The study(1) has major implications for the insurance industry, which is investing in technology to automate most of the interaction with its customers through efficient techniques designed to shave costs such as