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Experian Consumer Research: Study Identifies Two Types of Baby Boomers; Only One Group More Likely to Shop Around for Financial Services
NEW YORK, NY (MARKET WIRE) A baby boomer study by Experian Consumer Research suggests that both young and old boomers want to be fully informed before committing to a financial service. However, only one group, the older boomers, is more likely to shop around for the best financial deals. Additionally, the older boomers' use of online banking is growing at a faster rate than the younger boomers.