Alterian: ChoicePoint Precision Marketing(R) and Alterian Partner to Drive Analytically Led Direct Marketing

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CHICAGO, IL (MARKET WIRE) Alterian (LSE: ALN), the leading global enterp rise marketing platform provider, has announced a new partnership with ChoicePoint Precision Marketing (CPPM), a ChoicePoint (NYSE: CPS) business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries. ChoicePoint Precision Marketing was cited as a Strong Performer for both enterprise and midmarket

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